ELF

Why we love: 16 hour wear time Full coverage with a matte finish Large doe foot applicator for even, precise application Formula won’t settle into fine lines or creases Key...

A crease-proof liquid concealer that provides16-hour full coverage with a matte finish. Why we love: 16 hour wear time Full coverage with a matte finish Large doe foot applicator for even,...

Why we love: 16 hour wear time Full coverage with a matte finish Large doe foot applicator for even, precise application Formula won’t settle into fine lines or creases Key...

A crease-proof liquid concealer that provides16-hour full coverage with a matte finish. Why we love: 16 hour wear time Full coverage with a matte finish Large doe foot applicator for even,...

A crease-proof liquid concealer that provides16-hour full coverage with a matte finish. Why we love: 16 hour wear time Full coverage with a matte finish Large doe foot applicator for even,...

A crease-proof liquid concealer that provides16-hour full coverage with a matte finish. Why we love: 16 hour wear time Full coverage with a matte finish Large doe foot applicator for even,...

A crease-proof liquid concealer that provides16-hour full coverage with a matte finish. Why we love: 16 hour wear time Full coverage with a matte finish Large doe foot applicator for even,...

What is it? Eyeshadow palettes that deliver mini eye magic in a perfect size. The luxe formula is creamy, blendable, & ultra-pigmented.  Why we love: 8 ultra-pigmented palettes A mix of...

The primer transforms your face into a flawless, smooth canvas ideal for long-lasting makeup application. The formula is infused with grape, Vitamins A, C, & E to help boost complexion...

Great for contouring, shading, sculpting Highlighting, these silky smooth blushes create a beautiful pigmented glow.   HOW TO YOU: Use the shades individually or create your own custom blush by...

All e.l.f. professional makeup brushes have been designed and tested by our professional team of makeup artists. Achieve precise cover up with this on-the-spot Concealer Brush, specifically designed to mask imperfections...

Sculpt, shade, and brighten with this 4 shade powder contour palette. It’s customizable to match your skin tone and is infused with vitamin E. Get a gorgeous, nourished complexion all...

Designed to highlight, sharpen, and sculpt this Cream Contour Palette gives you a professional finish every time.   HOW TO USE: Create your customized contouring shade by mixing and matching...

This primer transforms your face into a flawless, smooth canvas ideal for long-lasting makeup application. Infused with Tea Tree and Vitamins A & E for restorative benefits.  Use this under foundation to create...

Our best-selling liquid foundation now in 40 shades! The lightweight, oil-free formula blends naturally into skin for a beautiful semi-matte finish that lasts all day long. Helps restores uneven skin...

Nourish and hydrate your lips while enhancing your pout’s natural glow—e.l.f Cosmetics Glow Reviver Lip Oil is an addicting and revitalizing tinted lip oil is where lip care meets makeup....

Nourish and hydrate your lips while enhancing your pout’s natural glow—e.l.f Cosmetics Glow Reviver Lip Oil is an addicting and revitalizing tinted lip oil is where lip care meets makeup....

Nourish and hydrate your lips while enhancing your pout’s natural glow—e.l.f Cosmetics Glow Reviver Lip Oil is an addicting and revitalizing tinted lip oil is where lip care meets makeup....

Nourish and hydrate your lips while enhancing your pout’s natural glow—e.l.f Cosmetics Glow Reviver Lip Oil is an addicting and revitalizing tinted lip oil is where lip care meets makeup....

No more tugging or pulling on your eyelids with this easy glide Expert Liquid Liner. The smudge-proof liner is rich in color. Creating a long lasting defined look. The fine...

What is it: A multi-purpose, liquid glow booster infused with skin-loving ingredients to give your complexion a soft-focus social filter effect IRL. Why you'll love it: Glowy makeup and skincare hybrid...

ELF - Halo Glow Liquid Filter - 1 Fair - 31.5Ml

What is it: A multi-purpose, liquid glow booster infused with skin-loving ingredients to give your complexion a soft-focus social filter effect IRL. Why you'll love it: Glowy makeup and skincare hybrid...

Elf Halo Glow Liquid Filter  Light Medium 31.5ml Achieve a gorgeous glow with the only filter you’ll ever need. This innovative complexion booster and skincare-makeup hybrid is infused with squalane...

This high definition loose powder creates a “soft focus” effect on the skin. Helps mask fine lines and imperfections for a radiant looking complexion. Sleek design great for travel or...

What is it: A long-wear liquid concealer that provides crease-proof full coverage while hydrating your skin. Why we love:  Full coverage with a satin finish All-day wear time Large doe foot...

What is it: A long-wear liquid concealer that provides crease-proof full coverage while hydrating your skin. Why we love:  Full coverage with a satin finish All-day wear time Large doe foot...

What is it: A long-wear liquid concealer that provides crease-proof full coverage while hydrating your skin. Why we love:  Full coverage with a satin finish All-day wear time Large doe foot...

What is it: A long-wear liquid concealer that provides crease-proof full coverage while hydrating your skin. Why we love:  Full coverage with a satin finish All-day wear time Large doe foot...

Why we love:  Full coverage with a satin finish All-day wear time Large doe foot applicator  Great for normal, combination, and dry skin. Our Shade Match Guarantee allows you to...

Why we love:  Full coverage with a satin finish All-day wear time Large doe foot applicator  Great for normal, combination, and dry skin. Our Shade Match Guarantee allows you to...

What is it: A long-wear liquid concealer that provides crease-proof full coverage while hydrating your skin. Why we love:  Full coverage with a satin finish All-day wear time Large doe foot...

The primer transforms your face into a flawless, smooth canvas ideal for long-lasting makeup application. The formula is infused with grape, Vitamins A, C, & E to help boost complexion...

ELF - Luminous Putty Primer

What we love: This skin perfecting putty primer is infused with kaolin and white charcoal Absorb excess oil for a shine-free finish Velvety texture glides effortlessly over the skin, smoothing over...

DESCRIPTION EIF Cosmetics is an American cosmetics brand based in Oakland, California. It was founded by Joseph Shamah and Scott Vincent Borba in 2004. Items include bath and skin-care products,...

A sticky gel-based face primer enriched with 4% niacinamide to help even out skin tone and brighten while gripping makeup. Gel primer formula with sticky texture grips makeup for long-lasting wear...

This long-wear, matte blush is infused with lock on primer powder to ensure a full day of perfectly placed blush. This blush is easy to blend, perfectly pigmented for ease...

This waterproof liquid eyeliner pen easily creates thin or thick lines with intense color. The quick-dry smudge proof liquid eyeliner formula instantly enhances the lash line with long lasting color....

Description: Acne Fighting Foundation is full coverage and infused with salicylic acid, witch-hazel, camphor, tea tree, and soothing aloe. Help to fight blemishes. Provides coverage to help even skin tone...

DESCRIPTION PUT YOUR BEST FACE FORWARD - This lightweight liquid foundation provides full coverage to help even skin tone and reduce acne redness while working to clear your skin. ACNE-FIGHTING...

Get on-the-go cheeky glow with these highlighter, bronzer and blush powder duos. Each palette features complimentary shades that are highly pigmented and versatile for every skin tone. What We Love:...

What is it: An acne-fighting face primer infused with Tea Tree Oil, Salicylic Acid, and Vitamin E to also soothe and hydrate skin. Why we love: Helps fight blemishes Silky cream...

This Taklon brush can be used with wet or dry products. This loose, dome-shaped brush is perfect for blending eyeshadow. It blends color effortlessly on the lid and crease and...

DESCRIPTION Expertly blends multiple eye shades while softening dramatic edges and fine lines. Using a Blending Eye brush after shadow and liner application creates a natural finish to any eye...

The slanted shape of the Angled Blush Brush offers precise application for a sculpted look The soft yet dense synthetic bristles contour facial features easily. Use with cream, liquid or...

This unique three-in-one brush allows for precision application of blush, bronzer, and all other multi-purpose powders. The angled bristles perfectly fit the curves of your cheekbone to expertly define, shape...

Brow comb works as the expert clipping tool to obtain perfect brow length. The brow brush sets brow shape and softens hair texture. Keep brows perfectly trimmed and shaped with...

A medium-to-full coverage color correcting foundation with SPF 30 protection. Ditch your basic foundation! This skin color-correcting cream is the only product you need to achieve a natural-looking complexion but with...

A medium-to-full coverage color correcting foundation with SPF 30 protection. Ditch your basic foundation! This skin color-correcting cream is the only product you need to achieve a natural-looking complexion but with...